biz – where you can find a biz here

Adobe is a worldwide renowned name which practically stands for quality photo and video editing software. It is however its freebie, Flash, that is used most extensively. We are actually depending on Flash technology when we view videos on a lot of websites and web servers.

Flash is now moving on to the TV screen. This is to be made public in the forthcoming National Association of Broadcasters convention in Las Vegas, according to a report in the New York Times.

Shantanu Narayen, the CEO of Adobe, said that TV sets and top boxes that support Flash would be available on the US market later this year (2009). With the introduction of Flash, users would be able to view the same videos on their TV screens, computers and phones.

Bud Albers, the CTO of Disney, said that his company supports the idea of extending Flash to televisions. He commented that “Coming generations of consumers clearly expect to get their content wherever they want on it, on any device, when they want it. This gets us where we want to go.”

Apart from the users, Adobe benefits the most from the extension. In 2008, Adobe reported an income of $871.8 million and a revenue of $3.6 million. It is making a huge profit from Flash by selling Flash application building software as well as video building software to media creators. It is not surprising that Flash can be found on nearly all computers and Flash users watch 80% of web videos by using this technology.

In view of the huge success of Flash, Microsoft introduced a new technology called Silverlight as an alternative for Flash. One of the selling points of Silverlight is that it supports HD 1080p video contents better.

Brad Becker from Microsoft, who is also a former Adobe executive emphasized the importance of HD capability. Every standard video to be played on TV would call for that in its form format. “I can’t imagine what could be more important on a television than high video quality.”

Adobe has no competition with anyone in the market for a long period of time. Maybe Microsoft can connect the PCs with the TVs this time.